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Showing posts with the label Theory

Marketing रणनीतियों की विद्या और चुनाव प्रचार

कल्पना करिए कि आप एक Marketing Professional हैं और आपको ज़हर बेचने का कार्य पूरा करना है। अब आपके सामने चैलेंज होगा कि दुनिया को कैसे संतुष्ट करें कि आपका उत्पाद, यानी वो ज़हर , उसके लिए बढ़िया है ? राबड़ी देवी या उनके किसी समर्थक के चलाये twitter handle की पोस्ट से एक युक्ति सुझाई पड़ती है ज़हर बेचने वाले काम को साधने की। यह तो समझी हुई बात है कि ज़हर को सीधा बेचा जा सकना एक नामुमकिन काम हो सकता है। तो फिर दूसरा तरीका है कि आप किसी बड़े और विपक्षी उत्पाद को ज़हर कहकर उसका दुष्प्रचार करना शुरू करो। दुनिया वाले इस वाक-विवाद में फंस जाएंगे और कम से कम कुछ एक "समझदार" बुद्धिजीवी यह बोल देंगे कि आपके बेचे जाने वाले उत्पाद को भला-बुरा कहने से पहले उसे एक बार परीक्षण के नाम पर प्रयोग करके स्वयं चेतना बनानी चाहिए।  तो आपकी इस चालंकि से देश के बुद्धिजीवी ही अनजाने में आपके ज़हर के प्रचारक बन जाएंगे!!! और इस तरह आपका 'ज़हर ' एक बार तो बिक जायेग। अब अगर दुबारा बेचना हो तो फिर आप क्या करेंगे? इसके लिए आपको दुबारा से कोई युक्ति ढूढ़नी पड़ेगी। शायद अब आप यह कहकर दुनिया को संतुष्ट कर...

The effects of Helmet laws on the Intellectual courage of liberated people

this kind of video is custom-generated just to spread scare ! Think critically, if u may, you should notice that Helmet is a mitigating device, not a preventive device. The better action is the preventing action, not the curative or mitigating action. A helmet makes ZERO contribution in preventing an accident. The helmet, may , IF AT ALL, come of use POST AN ACCIDENT, not before an accident. ___-____+____-___+____- Sometimes there is no actual horror in the story. It is only the work of cameraman by shaking the camera, taking some acute angle shots, and then the sound editors adding the background score , which give a feeling of scare. The Helmet wearing "inspirational" videos are in the same line. The logic of un-avoid-ability of the helmet device has never been found. The Video-makers generate them only from their own imaginary stories. One can create such "inspirational" stories for other devices as well -like, for driving gloves, the windsheeter jackets, the ...

स्वच्छता अभियान, भ्रष्टाचार और अस्वच्छता के संस्थागत निवारण की असफलता

जनता जब किसी सामाजिक आवश्यकता/उद्देश्य की निरंस्तर पूर्ती के लिए प्रेरित होती है, तब ही वह संस्थाओं का निर्माण प्रसाशन द्वारा करवाती है।    उदहारण के लिय शहरों और नगरों क...

बिगड़ती प्रजातान्त्रिक व्यवस्था का उपचार - शक्तियों का संतुलन

     भारत में प्रयक्ष या अप्रत्यक्ष रूप में हर जगह राजनीतिज्ञ ही नियंत्रण करते हैं| कभी यह तंत्र हमे धोखा देने के लिए 'नेता-विपक्ष' और 'नेता-सदन' नाम के दो अलग-अलग से प्रतीत होते व्यक्तियों का ज़िक्र कर देता है , कभी एक 'संसदीय-दल' का नामकरण कर लेता है -- मगर असल प्रकृति में रहेता एक ही है -- चुनावी प्रक्रिया से आया वह अयोग्य व्यक्ति जो की मात्र अंधभक्ति से प्राप्त लोकप्रियता से सब नागरिकों और संस्थाओं पर नियंत्रण करे हुआ है |    संविधान के निर्माताओं ने यहाँ पर एक बहोत बड़ी भूल कर दी लगती है | आयरलैंड और अमरीका के संविधान से अनुकृत हमारे संविधान ने लोकतंत्र के ठीक वही पेंच गायब कर दिए है और एक भ्रमकारी, आभासीय प्रतिस्थानक लगा दिया है जिससे के प्रजातंत्र एक मुर्ख-तंत्र में परिवर्तित हो जाए |     हम में से अधिकाँश व्यक्ति हमारे भारतीय प्रजातंत्र की कमियों को महसूस करते है --और इसका दोषी हमारी अंधभक्त, अल्प-शिक्षित जनसँख्या को मानते है | मगर एक अनभ्यस्त तर्क में समझे तो पता चलेगा की प्रजातंत्र का निर्माण ही अशिक्षा और गरीबी को मिटाने के लिए हुआ था ! यान...

सोशल मीडिया , जन सुनवाई और जन-कल्याणकारी विचार

    यदि आप के विचार ऐसे हैं कि उनको सिर्फ गोपनियत में किन्हीं चुनिंदा लोगों के सामने ही प्रस्तुत किया जा सकता है, या कि आप के विचारों में से जन-कल्याण(Public Interest) के विपरीत के कर्म प्रवाहित होते हैं - तब फेसबुक औए ट्विटर जैसे सामाजिक विचार मीडिया आपके लिए उपयुक्त स्थल नहीं हैं।         सामाजिकता का प्रथम सूत्र न्याय है। जो सही होगा, जो उपयुक्त होगा उसको ही सब लोग स्वीकार करेंगे, और जो सही नहीं होगा उसको बहिष्कार करेंगे। मगर समाज में यह कहीं भी तय नहीं होता है की क्या-क्या सही माना जायेगा और क्या-क्या गलत माना जायेगा। समाज में जो तय है वह यह है कि सही और गलत का न्याय सभी लोग मिल कर करेंगे। यानी की न्यायायिक प्रक्रिया तय हो जाती है कि जन-सुनवाई का प्रयोग होगा। जन-सुनवाई(Public hearing) न्यायायिक प्रक्रिया का सर्वोच्च सूत्र है।         अन्तराष्ट्रीय कानूनों और मानवाधिकारों में जन सुनवाई का कई बार उल्लेख है। न्यायालयों का दरवाजा खुला रखने के पीछे की मंशा यही से ही निकलती है कि कोई भी व्यक्ति कभी भी अन्दर आ कर प्रमाण परीक्षण क्रिया क...

Who is Aam Aadmi and what should he be wanting?

कौन है यह आम आदमी और इसको अपने लिए क्या चाहत रखनी चाहिए ? असल में "आम आदमी" शब्द एक पर्याय है एक ऐसे समाज के व्यक्तियों के लिए जिसकी चारित्रिक विशेषताएं यही हैं जो नीचे लिखी हुई हैं । इसमें कोई शक नहीं है। शेक्स्पेअरे ने इन्हें "प्लेबेइअन"(= निचले तबके के लोग) कह कर बुलाया था और प्राचीन रोमन साम्राज्य में भी इन्हें ऐसे ही पहचाना गया था ।    मेरी समझ से समाज अपनी बौद्धिक जागृती और नैतिकता के आधार पर दो प्रकार से प्रकट होते हैं : 1) आत्म-जागृत समाज conscietious society , और 2)अनुपालक समाज complaisant society। इन दोनों प्रकारों में अंतर और विशेषताएं क्या हैं?        क्रमिक विकास की दृष्टि से अनुपालक समाज एक पिछड़ा स्वरुप है एक आत्म जागृत-समाज का । अनुपालक समाज किसी नेता, किसी स्वामी, किसी राजा के आदेशों का पालन करना चाहता है। वह स्वयं से, अपने अंतःकरण के आधार पर नैतिकता के विषयों को नहीं तय करता है। ऐसे समाज में नियम कोई अन्य लिखता है और जनता का कार्य होता है कि नियम को जान कर उसका पालन करे। यहाँ नियम-कानून साधारण ज्ञान का विषय नहीं है जो की आप स्वयं अपने ...

Over-simplicisation is dangerous too. There has to be gap between the "khaas" and the "aam"

We might require a comprehensive theory on what should be "aam" (simpli-cised, general) and what should be "khaas" (special). After all, this too is a Dystopian behaviour where sweets will value the same price as the vegetables . As the famous Hindi language proverb says "Andher nagari chaupat raja, jis bhav bhaaji, us bhaav khaaja." Excessive equality is as much inferior on the intellectual test, as is the vast inequality.      Inequality is the secret driving engine of nature. Something like the Gravity gradient, which causes the potential energy be created and stored away. Or the voltage difference which causes the electricity to flow. But do remember that a large difference, a representation of the inequality, results into an Avalanche breakdown, or a short-circuit in the electricity.   A politician when he becomes a statesman, should or should not be treated as "khass", we shall seek to examine. In Hindu beliefs, the understanding about th...

Not everybody is comfortable knowing the truth

Not everybody is comfortable living life while knowing the Truth. It is because Truth has different derivations, different meanings in different context. It's here I figure out that the Truth is a small, narrow and a focused description of a larger form of behaviour , called the Fair-minded-ness. Fair-minded-ness correlates with the IQ, the analytical ability of Human mind. The higher the analytical mind, the higher is the Fair-minded-ness. There is a misconception amongst people who see 'street smart' chirps as the mark of intelligence. In truth, it is not. As one unravels the links between Intelligence, Intellectualism and Wisdom , the analytical ability emerges as the thread which connects one with another. it is this ability which is generated from the quality of empathy, explains how the Fair-minded-ness is a significant trait of higher skilled analytical brains. The higher IQ are capable of perceiving the different aspects of a problem by their Imagination skills itse...

It's not "anarchy" as they say, it is a new order of Hierarchy

The clash of Anti-corruption against the Corrupt is becoming a clash of the Hierarchy-against- Anarchy at one of its fronts. There is a due logic on how this transforming is happening. the first observable point is that it is not Anarchy, but something of a euphemism to denote the desire to demolish the presently installed system of 'hierarchy'. Hierarchy in itself is a natural force which comes to existence on it's own in any organisation, whether the people like it or not. Indeed there is a legal-purpose hierarchy in the AAP too, no matter it claims to be a band of volunteers. Therefore the agenda of anti-corruption by AAP has the potential to demolish NOT what is Hierarchy BUT what is the *present* Hierarchy which has come into being in this climate of immense corruption. What kind of Hierarchy does a corrupt system bring up? Look at BJP which is continuously on an inward fight for leadership. It found it's peace in Nitin Gadkari who remains a prime accused in massi...

Do you say, "AAP is being too much idealistic".

Are you among those people who accuse the Aam Aadmi Party of being too much idealistic. Do you find something too much wrong with the too-much-idealism , which unfortunately you are not able to describe in exact, coherent terms. Here is one reply I want to send to you: There is a purpose of Idealism, although it is something akin to the perfection and divine-ness which the humans cannot achieve. Idealism sets the benchmark around which we measure our imperfections . This theory will help define the purpose and contribution of AAP to the current Indian Politics. It is alleged that AAP is highly idealistic and therefore likely to be unstable , something which cannot exist in the real world. It is so true a thought, i would concede. But the issue is, even if this idealism is of highly transient and rather illusionary and imaginary nature, this idealism has the potential to change the political landscape, the signs of which are already emerging through various legislative and justice ...

How should an MLA or an MP be ideally attending to his constituency?

How should an MLA or an MP be ideally  attending to his constituency?   The conventional perception of ''who is a good man'', surprisingly has been a very relativistic view, over here in India. The general answer, which most of us Indians , unconscietiously bear in our mind, is that '' a good person is someone who is sitting on a dharna , a candle light vigil, or protest about something which is perceived to be bad''. There is perhaps no standard and idealistic answer which while conforming to the need of moderns times, help us identify the 'due process' man from an dissenter man.      In the absence of the ideal gauge, the convention of stating who is a good legislator is that ''jo apke saare kaam kara de''. When asked to elaborate on 'kaun se kaam (which all works)', the quick answer our minds thoughtlessly work back is, ''roads, bridges, flyovers, footpath and railings- banwa de''. Sometimes this ans...

The ethics in granting someone prayers or request - "Pay it forward" or "Pay it back"

Do you agree that all the prayers and request made to person above you in your organisational hierarchy, should be seen as contributory to your performance of your duty, and not your personal needs or requirements?  There are two possible ways of judging the inter-personal relationship of requests, and prayers made to you.     (A) Some people see it as their own 'performance of duty' to decide on the request and prayers of their subordinates.    (B) Some people see it as their 'power' (as if a power of God's representation on earth) to decide on the fate of their subordinates.   Which one do you think is the correct approach? A sea of difference exist between the attitudes of these two kinds of people. (A) is a conscious being, himself risen through ranks wherein he too had made request , and prayers in his young days. He understands the human aspects of emotions and reasons for why it should be accepted with great dutifulness. He knows how the other ...

The limitations of your gratitude to your MNC for giving you an employment

There is an intrinsic connection between the theme of Independence, Freedom and Economic Liberty. It is here that the reasoning of why your argument that ''Let's be thankful to our company, our MNC, for giving us the employment which is so essential to our survival'', finds its limitation. It is here that the fight begins for saving an Employment from turning into slavery. The fundamental premise laid down in the Constitution of India, even expressed in the Preamble to the Constitution, promises to 'secure to all its citizens' the ''Justice : economic, social and political'', and ''equality of status and opportunity''. All employments are considered to be economic activities. So, the country and its government promises and guarantees in some sorts, to you, your means of survival, although it may or may not not be a highly prosperous one. This is done to ensure your economic freedom so to be able to fight for your rights from ...

Helpguide on debates of social media

Debates which take place social media are not meant for you, if: 1) you don't believe in the 'freedom of expressions'. Instead, you may join a community of 'like-minded people' which is well 'moderated' for 'right posts' and 'wrong post'. In other words, those communities which practice censorship. 2) you are not conversant with how the 'freedom of opinion and expressions' works. 3) You are man whose 'feelings can be easily hurt'. 4) You hold emotions and sensibility higher than logic and reasonability. 5) You fear for your job, office people, company HR. 6) Your arguments work only in the verbal form, in a private or secret space. They cannot hold waters in written form , over a public space. 7) You are conscientious that you are involved in works contrary to what you profess to be doing. In other words, you know that your business survives on some mis-doings. 8) You should be able to find the similarities and the dif...

Anarchy is all about abolishing Hierarchy

"Anarchy is all about abolishing Hierarchy" . -- Shazia Illmi , Aam Aadmi Party Incompetency takes refuge behind hierarchy. Hierarchy is the organisational role which emerges by itself as an organisations develops and blossoms. People settle down in their roles and the mutual relationship develops. But what happens when new people arrive to replace the aging batch ? There is a time when each new person has to 'settle down', that is to say, to know and assume his role. Here the new batch does not have to carve the role for itself, for that was already done by his predecessor. He needs to KNOW that already carved role and assume it away on himself. There is the new issue. What happens when a person inferior competency assumes the role where a person of superior competency rests below him? That is Anarchy. Advocacy of Hierarchy is the way by which an organisation achieves another very subtle kind of peace and harmony. It is a peace of hushed-up questioning, of murmuri...

Questions with a preconceived answer

Recently , on the facebook group, Jobships, someone posted this puzzle . here is the copy-paste of the puzzle and the responses it received. Below that is my analysis of what is the social impact of this puzzle on our collective consciousness. _____________________________________________________________________________ RT: A Japanese ship was en route in the open sea. The Japnese captain went for a shower removing his dimond ring and Rolex watch on the table. When he returned, his valuables were missing. Captain immediately called five suspected crew members and asked each one where and what he was doing for the last 15 minutes.         The Phillipino cook (in a heavy overcoat) : I was in fridge room getting meat for cooking.        The Indian Engineer (with a torch in hand) I was working on generator engine.        The Shrilankan seaman: I was on the mast correcting the flag which was upside down by mistake.   ...

The 'torture' of MMD through oral examinations

Examining the responses of mariners on the FB group topic “ howto load elephants cargo on merchant ships ”, a different point-of-view will help reveal to all what is the idea of Torture which is often alleged by the candidate against the MMD. Many seafarers attempted answers this real life challenge, if it were ever to happen to them on their ship, from a mindset of as though sitting in an examination. The two categories of the responses , “oh, it’s harassment to ask such questions”, and “you have to have an answer for the MMD surveyor which he should accept”, speak of what is the idea of ‘Torture’ all about. The kind of psychometric seizure from which these two type-categories responses come are the examples of what the MMD ‘tortured’ candidates start to behave like . These conducts are quite similar to how a badly traumatized person conducts himself after being burnt by hot water once in his life. The English language proverbial citation of this conduct is ‘once bitten ,twice shy...

समाचार सूचना और जन-चेतना

क्या अर्थ होता है जब किसी समाचार सूचना में उसका संवाद-दाता , या फिर उसका समाचार चैनल बार बार इस वाक्य को प्रसारित करते हैं की "यह खबर उपको सबसे पहले 'फलाना ' चेनल के हवाले से दी जा रही है "।     मस्तिष्क एक विचारों वाली भूलभुलैया में चला जाता है की इस वाक्य का अभिप्राय क्या है , लाभ क्या है , इशारा क्या है । क्या "सबसे पहले " खबर पहुचने में भी कुछ , किसी विलक्षण किस्म की सूचना छिपी होती है , जो की शायद में मंद मस्तिष्क को समझ में नहीं आई ?     समाचार सूचना की कम्पनियों (न्यूज़ चेनल ) में आपसी प्रतिस्पर्धा इस बात की होती है की कौन सी कम्पनी सबसे बड़ी है जो मानव अभिरूचि के हर कोने-कोने में घटने वाली घटनाओ को तुरंत आम प्रसारण कर के दे सकती है । अपनी इसी व्यापक पहुच को "प्रमाणित "कराने के लिए न्यूज़ चेनल बार-बार इस वाक्य पर जोर देते है की "सबसे पहले " वह खबर उनके माध्यम से आप तक पहुंची है ।     अभिप्राय होता है की जो सबसे पहले खबर तक पहुँच रहा है , वह सबसे व्यापक है , यानि हर कोने-कोने में मौजूद है ।      मगर कुछ एक समाचार संवाद-दाता अपन...

Generalisation-- A tool for politics of love and hate

                 Television debates are nowadays often running away into low-intelligence whenever any issue of a generalized public perception is coming up. The debating factions globule into two bigger chunks , one trying to assert why the generalized perception of the issue has to be taken based on that one single incident,; and the other big globule trying to protest the generalization of the observation that all people belonging to the group are not like that.   The philosophical knowledge which I feel has remained elusive with both the factions is about the human need for a Generalistion. Neither of the two factions honour  and identify generalization as a human need, to take up the rules for a valid generalization and then respond to each other as to what perception should be finally held valid by the viewers. In the entire drama, the force of the main topic is lost to be wasted away into the Generalisation validat...

Metaphysics of Generalisation -- How the Politics breeds and involves up the people

Generalization of an Observation is a very natural instinct of man. It is an instinctive habit perhaps because it is connected with the survival techniques out in the wilds. The moment they see the birds sitting on loft trees fly away with a pandemonium of fear, the timid animals down below immediately generalize the observation with presence of a danger which has been experienced and trained in them through hunting episodes by a lion. This is instinctive , very closely related with the need for safety by every living organism.  But a philosopher or either a crook, both, might raise an argument on the birds-flying-away event isolating it with the past experience, and ask, "how can you say that the birds flew away because there is a lion. Maybe the birds flew because the flock leader decided to return home." The uncertainity in the co-relation of birds flying off, to the presence of a lion creates a natural climate for the  occurring of politics in the issue, a vote-di...